Why I Do What I Do

Professional aesthetics business consultant offering guidance on operations, pricing, and marketing strategies

I’m a Navy veteran, practicing aesthetician, and business consultant with 17 years in the aesthetics industry and an MBA that taught me how to balance creativity with strategy. My background spans hands-on treatment experience to corporate account management with a Fortune 500 company — giving me a unique perspective on what it takes to build a thriving aesthetics business from the inside out.

But more than credentials, I understand the why behind what we do. Most of us entered this industry because we love helping people feel confident and beautiful — but it’s easy to lose sight of that passion when you’re buried in the daily demands of running a business. I’ve been there too.

That’s why I started Elevated Aesthetics Consulting, LLC — to help aesthetics professionals and med spa owners reconnect with their why while building structure, systems, and strategies that actually work. My goal is to help you grow profitably, but also sustainably — with clarity, confidence, and a deep sense of purpose behind every decision.

Because when you remember your why, every part of your business starts to align — your strategy feels intentional, your team feels inspired, and your clients feel the difference.

All of the art supplies are the same. It’s the artist that makes the difference.
— Dani Naughton
Danielle Naughton leading an Elevated Aesthetics Consulting session focused on strategy, systems, and growth
Danielle Naughton working in a treatment room, showing her ongoing connection to the client experience

Experience You Can Trust

MBA – specializing in business strategy and leadership

Former Account Manager for a Fortune 500 Company – overseeing aesthetics portfolios and growth strategies

17 Years in the Aesthetics Industry – from treatment room to consulting

U.S. Navy Veteran – disciplined, strategic, and values-driven leadership and structure

Founder of Elevated Aesthetics Consulting, LLC – guiding med spas and aesthetics professionals toward structure, profit, and purpose